STEMRoll Brand Guidelines

Welcome to the STEMRoll Brand Guidelines. This document serves as a comprehensive resource for consistently and accurately representing our brand. Whether you’re a partner, collaborator, or team member, these guidelines ensure a unified and cohesive presentation of our brand across all platforms and materials.

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✧ Logo Usage

▸ Full Color Logo

  • Use this version of the logo in most situations.
  • Ensure the logo is clear and legible against the background.
    Download Full Color Logo →

▸ Monochrome Logo

  • Use this version when color printing is not available.
  • Ensure sufficient contrast with the background.
    Download Monochrome Logo →

▸ Spacing and Sizing

  • Ensure there is a clear space around the logo equivalent to the height of the 'S' in STEMRoll.
  • The minimum size for the logo is 30px in height for digital use and 1 inch in height for print.

▸ Incorrect Usage

  • Altering the logo’s proportions.
  • Changing the logo colors.
  • Adding effects like shadows or gradients to the logo.
  • Placing the logo on busy backgrounds that impair its visibility.

✧ Color Palette

Our brand colors reflect the innovative and vibrant nature of STEM.

▸ Primary Colors

  • Emerald Tech
    ‣ Hex: #00B16A
    ‣ RGB: (0, 177, 106)
    ‣ CMYK: (79, 1, 80, 0)
  • Quantum Purple
    ‣ Hex: #8E44AD
    ‣ RGB: (142, 68, 173)
    ‣ CMYK: (54, 84, 0, 0)

▸ Secondary Colors

  • Fusion Coral
    ‣ Hex: #FF6F69
    ‣ RGB: (255, 111, 105)
    ‣ CMYK: (0, 71, 52, 0)
  • Innovation Pink
    ‣ Hex: #ff4981
    ‣ RGB: (255, 73, 129)
    ‣ CMYK: (0, 86, 22, 0)

✧ Typography

Consistent typography helps maintain a cohesive look across all our communications.

▸ Typeface

  • Font: Scene Medium
    ‣ Usage: Headlines and subheadings
  • Font: Roboto
    ‣ Usage: Body text

✧ Brand Voice

Our brand voice is enthusiastic, empowering, approachable, and professional. We celebrate curiosity and encourage exploration of passions.

▸ Tone

  • Use a positive, encouraging tone.
  • Be informative but accessible.
  • Engage with a sense of curiosity and excitement.

▸ Language

  • Use clear and concise language.
  • Avoid jargon unless necessary; explain technical terms when used.
  • Maintain a friendly and supportive manner.

✧ Do's and Don'ts

▸ Do's

  • Use the full-color logo on light backgrounds.
  • Maintain clear space around the logo.
  • Use brand colors consistently.
  • Keep typography uniform across materials.

▸ Don'ts

  • Do not distort or rotate the logo.
  • Do not use unauthorized colors.
  • Do not crowd the logo with text or images.
  • Do not use unapproved fonts.

✧ Get in Touch

Please contact us for any questions or clarifications regarding the use of our brand elements.

Contact Us